Community program aims to slow traffic in Roseville

Linda E. Andersen/Review

Jill Yanish
Review Staff

Roseville police are taking a new route to decelerate drivers speeding through neighborhoods and are asking residents to partner with them.

The Roseville Police Department developed an initiative called Adopt a Neighborhood Speed Board Program that allows residents to actively engage with police to slow traffic through their neighborhoods by requesting a speed board and maintaining it for 14 days.

“It allows residents to help take charge of speed in their neighborhood and work with the Police Department to curbspeeding traffic,” Roseville Chief of Police Rick Mathwig said.

Slowing speeds

The boards are an effective strategy to combat speeding problems because the devices electronically flash the speed of  oncoming traffic, allowing drivers to monitor their speeds, Mathwig said.

“There are some drivers who don’t know they are driving over the speed limit — This affords them the opportunity to slow down,” Mathwig said. “They just need a reminder, and that’s what it’s for.”

Once a request is made for a speed board in a neighborhood, an officer will install the board and teach residents how to maintain it. Maintenance of the speed boards is minimal, requiring occasionally charging the batteries and securing cable locks.

The board will remain for two weeks, and then an officer will remove it.

“Drivers are reminded about their speed for 14 days, so hopefully it will trigger them to slow down,” Mathwig said.

The Roseville Police Department purchased four speed boards in 2011 as part of its annual budget allowance. However, it’s a resource that is under utilized by the community.

Currently, only one speed board is set up on County Road C2 and Griggs Street, leaving three boards unused.

Roseville City Council member Jason Etten sees the usefulness of the program and has recommended the speed boards to residents on three streets.

“Speed of traffic is a top neighborhood concern,” Etten said.

Speeding concerns

Traffic has always been an issue for Roseville, Mathwig said. On average, the Police Department makes approximately 20,000 traffic contacts each year in its 120-mile roadway coverage.

“In general, through my history in the department, most of the concerns people call in to us here are concerns with traffic and speed,” Mathwig said.

The Adopt a Speed Board Program will help police render their service to their approximately 20,000 other calls each year for assaults, domestics, thefts, frauds, medicals, criminal damage to property, robberies, etc.

Although the program has been around since 2011, Mathwig said it’s still in its beginning efforts. He cites the lack of knowledge about the existence of the program for the scarce use.

The only qualification for requesting a speed board is that there must be a street sign in which it can be attached. A “no parking” sign is a common place for the speed board to be secured.

Residents can register for a speed board by filling out a request form online at The form is on the Police Department’s page.

Jill Yanish can be reached at or 651-748-7825.

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