Signs, signs, Roseville’s getting new street signs

Now through the winter months, Roseville is replacing 1,250 of its 1,600 street signs. courtesy of City of Roseville

Roseville is currently replacing its street signs — 1,250 out the city’s 1,600 street-marking signs will be swapped out for new and brighter signage in the coming months.

The work is starting in the southeast of the city, said Public Works Director Marc Culver, and will radiate out to cover the rest of Roseville into the winter.

Culver said the work had been in city budgets over the past couple of years, but the cash for signs never made it into the final budget.

Now, with a grant from 3M, which manufactures the metal sheeting material used for street signs, Culver said, the city is saving roughly $12,000 and getting its fleet of new signs for some $45,000.

According to a city release, the last time its street signs were replaced was in 1996. The street signs are just a portion of the signage maintained by the city — there are 3,400 directional, warning, speed, parking and stop signs that Roseville keeps track of, along with a number of county and state placards in the city, too.

The city said that a number of the more than 20-year-old street signs were showing their age and fading away. Newer signage technology, which is used in the signs currently being posted in the city, doesn’t fade as quickly as vintage tech and is more reflective and easier to see, especially at night.

Culver said the city has the ability to make some signs — particularly specialty signs — in house, but when it comes to 1,250, it’s quicker and more cost-effective to have a third party make them.

The old street signs are recycled or kept by the public works department, Culver said. The city can sell the often beat-up signs back to the sign maker.

Replacing the signs is “really good winter work,” Culver said. There’s a frenzy of activity in the public works department as winter approaches — street sweeping and other fall maintenance — then once the snow flies, everything slows down. Replacing all the signs will take a couple of months, he said, depending on the severity of the winter.

Roseville is about to get rosier, Culver added.

Back in 1996, as a cost-saving measure, the city’s distinctive rose logo was only put on street signs for east-west roads, Culver said. The extra bit of signage needed to place the rose graphic increased the cost of each sign.

Between the grant, a decrease in the cost of sign materials and the cost savings of mass production, Culver said that north-south street signs will now be emblazoned with the rose, too.

“We were still able to stay under budget and have that detail put in,” Culver said.

“It’s a part of that city identity, it’s a pride thing,” he added. “We’ll have that extra detail on all of our street signs, now.”


Mike Munzenrider can be reached at or 651-748-7813


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